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Making consumer decisions

We help you determine a price that fits your
brand and plans.

Brand planning

  • Define a concise price positioning that underpins the brand and portfolio plans and re-enforces the brand position
  • Identify the opportunities; e.g. does brand image endorse premiumisation?
  • Pinpoint the issues; e.g. is the desired brand position reflected in the price or is re-positioning required?


  • Help create the right image when a brand is new to the consumer
  • Find the price positioning within your portfolio and the competitive environment that will deliver the best results

Consumer perspective and communications

The price should always reflect the desired and communicated brand positioning. Price re-enforces the brand messaging.