“I started Ripe Strategic because I believed a different approach to pricing could help the many organisations that wanted to improve brand perception, sales execution and develop better ways of working to deliver sustainable growth. My thinking was that once people understand the critical components and are given the skills to apply them, they can make much more astute pricing decisions.
Other companies working in the pricing area tend to focus on complicated modeling alone. I wanted to supply a service that looked at pricing as an integral part of the marketing mix and that, in common with the other 3ps, approached it from the consumer’s perspective.”
Kaye Coleman, Founder, Ripe Strategic
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